Vital helps clients manage their PPC campaigns towards their goals
From Google Ads to Facebook ads, we help our clients reach their buyers on the paid platforms that are most effective. Over the years we’ve managed millions of dollars of PPC budget, and we’ve learned what makes a great relationship between a client and their PPC agency. We’ve built our PPC management program based on what gets our clients the best results while providing the ultimate level of transparency.
Paid Media Management Services
PPC Strategy & Consulting
Maximize the return on investment (ROI) of your paid digital advertising spend with a holistic strategy that applies cross-platform, data-driven intelligence to continuously improve the performance of your ads.
Paid Search
Drive qualified leads with paid search ad campaigns. We manage and optimize paid search ads on Google and other search engines such as Bing.
Paid Social
Reach your audience where they spend time online with targeted paid social ads on all major social platforms, including YouTube, Facebook, Instagram, LinkedIn, Twitter, TikTok, and others.
Remarketing/retargeting
Capitalize on audiences that have already engaged with your ads and/or website through remarketing and retargeting campaigns across search engines and social platforms.
Landing Page Creation
Convert more paid traffic into leads and revenue through conversion optimized landing pages that will drive results.
Display network
Reach more people in more places and target new affinity audiences that your paid search ads might miss with ads placed on Google’s display network.
Ad Creative
From ad copy, images, and video to landing page copy and design, we create all the digital assets you need to make your paid ads eye-catching and compelling.
Conversion Rate Optimization
Maximize conversions and minimize costs with paid digital advertising conversion rate optimization (CRO).
–28%
Decrease in Cost-Per-Lead
+30%
Increase in eCommerce Sales
+40%
Increase in Click Through Rate
(CTR)
–35%
Reduction in Cost Per Click
(CPC)
What’s Included in Monthly PPC Management?
What’s Included in Monthly PPC Management?
Our agency’s PPC management services include the following tasks as part of monthly management:
- Bid Management
- Landing Page Performance Review
- Ad Placement and Targeting Adjustments
- Cost and Performance Analysis
- Geo-targeting Improvements
- Check In Calls/Meetings
- Keyword Management
- Monthly Campaign Performance Report
- Ad Copy Optimization and Testing
Vital’s Approach to PPC Management
Every agency will approach PPC from a different angle. Here are the nine core beliefs our PPC program is based on:
#1. You Own the Account
Your PPC account is an asset. You paid for it to be built and optimized, and you should own it, regardless of who your PPC management agency is.
#2. Optimize for Conversions
You care about leads and/or sales, not clicks, or impressions, or click-through-rate (CTR), or any other vanity metrics. We only optimize for the metrics your business understands and cares about.
#3. Report in Natural Language
We report on the metrics your business cares about, and spare you the technical gibberish. Unless you want to nerd out, then we’re happy to talk shop.
#4. No Silos
Vital’s PPC program is built to support the efforts of our overall digital marketing department, specifically content marketing, conversion rate optimization (CRO) and search engine optimization (SEO).
#5. No Long-Term Contracts
Our PPC contracts run month-to-month and require 30 days notice to cancel. We believe the best way to keep a client around is to do an amazing job, not lock them into a long-term contract.
#6. No Autopilot
We manually manage campaigns on a daily and/or weekly basis depending on the velocity of the spend. This ensures our PPC managers are always keeping a pulse on the account performance and making improvements quickly.
#7. Dedicated Account Manager
Each client has a dedicated point of contact, who provides weekly updates, responds to any questions in less than 24 hours, attends weekly or monthly calls, and is available for questions whenever needed. Our account managers will also continually post updates for clients on our project management software, Basecamp.
#8. Have The Best People
While we use some technology to track and tweak campaigns, the people we have managing the accounts are the reason for performance improvements. From our account managers, to PPC specialists, to graphic designers and web developers, we invest heavily in recruiting and retaining the most-talented people around. Don’t believe us? Check out our employee perks.
#9. Set a New High Score
When Vital takes over any new PPC accounts, our goal is to set a new high score. While maintaining an account is great, that’s not what drives us. We’re passionate about showing how much we can improve when given the opportunity. It’s not uncommon for us to increase conversions by 50-90% (while driving down the costs) in the first several months.
PPC Setup Process
When we first talk with new companies, they always ask how we plan to onboard their account. So, here’s how we do it:
TSS prides itself on a tested and proven process that delivers consistent results. The first step of onboarding any new PPC account starts with requesting the client fill out questionnaires, not only about PPC, but about their target buyers, and their competition. We’re more than PPC managers, we’re marketing strategists who take a holistic view of any marketing challenge.
Our first step is to always assess and evaluate the current condition of the PPC account we’re taking over. TSS has created a custom PPC account audit process and checklist based on years of analyzing accounts. This audit helps us shine light on low hanging fruit opportunities, as well as points out potential red flags. We breakdown the current account to learn as much as we can from past performance, and then benchmark all KPIs as a baseline.
It’s important to start things off on the right foot. Every new client receives a kickoff meeting with the full team to review our timeline and walk through each step of the setup process. We also use this meeting for discovery where we review completed questionnaires.
If we’re running a search campaign, our next step is perform keyword research (based on any missing opportunities found in the audit). We break our proposed new keyword list down into groups and submit back to the client for approval before inputting keywords into the account.
This step includes optimizing all the various account settings, such as: Campaign setup, Ad Group setup, Ad Copywriting & Testing setup, Match Type setup, Extensions setup, Bids setup, Goal Tracking setup, Call Tracking, Ad Design (for display and remarketing campaigns), Negative Keywords setup, and Audience/In Market Targeting setup
Writing PPC ads is a balance of art and science. The ads need to be persuasive, yet informative, yet direct, all within very tight character limits. Luckily Vital has a team of experienced copywriters who have been writing PPC ads for years. We also consistently test ad copy to determine what works best, so we have an arsenal of data to build off of.
If we’re running display campaigns, Vital will design multiple flights of ads in the chosen ad platform’s recommended ad size dimensions. Our ads are designed to be enticing and eye-catching, while still representing our clients’ brand.
The ads are only half the equation. To have meaningful PPC success, the ads need to drive users to a landing page that will convert them. Vital will help write, design, and develop best practices landing pages for your campaigns. We’ve formed our own landing page best practices based on years of testing different landing page formats.
Vital creates a custom dashboard report for each client. To start off, Vital imports in all historical data and then we update our main dashboard report every month. Vital reports on metrics in plain english. We pride ourselves on reporting in the language of your business (leads, sales) and we don’t try to mislead you with vanity metrics. We provide and review reports with clients on a monthly basis. That said, you’ll always have full access to your account and can log in at any time to review metrics.
It’s critical that we’re constantly communicating with our clients about the status of their PPC campaigns. Therefore, we schedule weekly (or monthly) calls/meetings to provide status updates. The size of the campaign and budget will determine if a weekly check in is required, or if a monthly check in will do.