Email Marketing

When people subscribe to your email list or exchange information with your brand, they expect to receive back communications that are interesting, valuable and appropriate. Email marketing can be a powerful tool with a huge upside, but most organizations use email inappropriately. 

We help brands use the internet and digital platforms to engage customers and achieve business goals. Email marketing is a primary tool in the digital marketing toolbelt.

Ironpaper connects email initiatives to automation and lifecycle marketing processes to ensure that leads, advocates and customers receive timely, targeted, segmented, appropriate and helpful communications that move them deeper into the engagement process.