What Is Content Writing?
Engage Your Target Audience and Foster Trust
As more companies turn to online marketing and compete on digital platforms, many businesses also struggle to gain traction for their brand and stay ahead of the curve. Showcase your industry knowledge and rise above this saturated digital marketplace through effective content writing and consistent content marketing efforts.
Content writing is the process of mapping out ideas and developing website content that meets search engine optimization (SEO) guidelines. Websites require quality SEO content to best represent their brand or services. If you want your site to showcase your positive brand image and achieve your sales goals, you must produce descriptive, original, understandable and SEO friendly content.
But not only that: You should also enhance your content marketing efforts to capture your audience’s attention and move prospects through your sales funnel.
SEO Content Writing Services
Communicate Your Brand Purpose and Demonstrate Your Expertise
Create top-level content that converts and attracts more organic search traffic with Tech Scribe Solutions Internet Marketing Agency’s SEO content writing services. Our content marketing agency handles keyword research, content strategy development, content writing and content marketing at the backend to help you reach out to untapped demographics and build up your reputation in your specific niche market.
SEO Content Writing vs. SEO Content Marketing
SEO content writing is the initial phase of content marketing. It centers on creating and optimizing dynamic web content to convey your brand message and ensure a smooth website experience for online users.
Once you’re done developing website content, the next phase of your content plan is to promote it on the right channels. This is where SEO content marketing comes in.
SEO content marketing is a strategic marketing approach focused on disseminating relevant and SEO friendly content on various online platforms to drive profitable customer action.
A well-articulated digital content marketing strategy makes it easier to gauge the effectiveness of your content development strategy and identify opportunities for improvement.
Why SEO Content Writing Is So Important
Convert Page Visitors into Paying Customers
Your website content serves as an extension of your brick-and-mortar store. It speaks volumes about your business and determines the success of your digital marketing efforts. Studies show approximately 77 percent of online users read online content, and marketers who prioritize developing quality content for SEO are 13X more likely to gain a positive return on investment (ROI).
With the right content writing services, you can:
Build Brand Awareness
Your online content reinforces your brand message and communicates it across all digital channels. By capitalizing on content marketing services, you communicate your business’s unique selling points (USPs) in the most efficient way possible. With stiff competition in the online realm, a good SEO content writing service goes a long way in creating brand recognition and staying top of mind with your target audience.
Expand Your Customer Base
The key to consistent business growth is increasing your customer base – and web content writing allows you to do just that. Content writing companies improve your online reach by performing thorough SEO keyword research and publishing fresh, SEO optimized content. Effective content marketing strategies connect your brand with high-converting prospects while retaining the old ones.
Grow Your Online Authority
As a business owner, you need to publish credible web content to show prospects and customers you’re knowledgeable in various areas of your niche market. Not all marketers, however, have the time to sit down for hours-long SEO content creation. A content marketing firm performs in-depth SEO keyword analysis and market research to create authoritative content marketing SEO pieces that attract high-quality backlinks and encourage thoughtful discussions with your audience.
Gain Higher Leads and Conversion Rates
According to a HubSpot study, six out of 10 marketers believe that an SEO optimized content generates the highest-quality leads. With different content marketing SEO techniques, such as email and mobile marketing, you can turn these leads into cold, warm and hot prospects. Your online content strategy fuels your lead generation and conversion rate optimization (CRO) efforts. By investing in growth-driven SEO content services, you can improve the number of people doing business on your website.
Earn Long-Term Revenue
The 2021 Edelman Trust Barometer report reveals that businesses gain consumer confidence by providing trustworthy website content. If you can identify and address the information needs of your potential customers, you don’t only inspire trust, but you also build a loyal following that contributes to your brand’s long-term sustainability. Develop a creative and reliable content strategy and acquire more traffic and revenue over time.
Get Better SEO Results
Search engines look for high-quality, unique web content that integrates keywords naturally and provides informational, emotional and entertainment value to online users. Companies that capitalize on SEO content writing services backed by research and data have higher chances of getting tremendous search visibility, online exposure and search engine rankings. Fill your website with SEO optimized content and rank higher in search results.
Tech Scribe Solutions SEO Content Creation Process
A Streamlined System That Works for You
Our content marketing agency acknowledges that SEO content creation requires close collaboration between the content marketing specialist and the client. While we know how to target search engines and the internet community, you know your customers best, so we want you to be involved as much as you wish as we write your SEO content.
Here’s an overview of our web content writing process:
Popular Content Types We Offer
Adopt an Online Strategy That Speaks Directly to Your Customer
Blog Posts
Statistics show websites with active blogs generate 97 percent more backlinks than their competition. Build brand awareness and generate more brand mentions from authoritative sites with useful and relevant blog posts. Our content writing agency uses advanced keyword research tools and performs extensive niche analysis to identify high-converting content ideas and create opportunities for social sharing.
Website Content
The quality and value of your web content determine whether page visitors stay or leave. As your dedicated content agency, we ensure your website content reflects your SEO keyword strategy, captures your unique brand voice and represents your company in a positive light. Our website content writer works closely with your in-house representatives to accurately communicate your website’s purpose and convince visitors to take action.
Service Pages
Do you offer two or more services? Or do you specialize in specific areas of your niche market? Our content strategy services team comprises SEO content writers with diverse industry knowledge and subject matter expertise, so you can rely on us to create expert content no matter your industry. Whether you’re in the healthcare, finance, construction, manufacturing or food delivery industry, our content writing company has got you covered!
Location-Specific Pages
Does your company serve two or more local and/or international locations? Our content marketing company creates city and state pages, depending on your business’s marketing needs and demands. We use a geo-specific SEO keyword research strategy to show customers where you are and highlight your specific brand offerings per location. These practices allow our content agency to improve your local SEO and attract targeted leads.
Landing Pages
Share the benefits of your products and services and convert more visitors into paying customers with SEO-optimized landing pages. Our SEO content writing service covers the creation of landing pages to support your social media paid advertising and pay-per-click (PPC) marketing campaigns. Our content expert ensures your web content matches your ads, creates strong calls-to-action (CTAs) and uses compelling web copy to improve your conversions.
Social Media Content
Social media marketing is one of the most cost-efficient ways to drive more inbound traffic and showcase your brand authority. Some marketers, however, take online content strategy development for granted, so they lose the opportunity to connect with more fans and followers. As your partner content writing company, we take note of the correct format and monitor character counts for each platform to deliver on-brand social media content that converts.
Ad Copy
Whether you’re introducing new products or services in the market, expanding your market scope or promoting company events, our SEO content services team can help you. We write compelling ad headlines, keep your descriptive copy short and simple, offer useful insights and include powerful CTAs to engage your audience wherever they’re active online. Our content company also runs A/B tests to determine which ad copy resonates the most with your prospects.
Case Studies
Case studies are valuable tools in establishing social proof and illustrating your brand principle. Unsure of how to write in-depth case studies? Our content marketing company formulates your digital content strategy and presents recommendations on structuring your case studies. Once we’ve agreed on a specific structure, our SEO content writer collects valuable data and turns it into a unique, shareable case study that highlights your significant accomplishments.
Press Releases
Gain immediate exposure and prove your brand authenticity through public relations (PR) campaigns. We use powerful action words to capture your readers’ attention, give straight-up facts and leverage CTAs and visual content to convey your brand story and increase your sales potential. As your dedicated SEO writing services provider, we run effective PR campaigns to maximize your reach and connect your brand with people who share the same vision.
Email Marketing Content
Need help moving prospects through your sales funnel? Our SEO writing services are centered on delivering targeted messages to your preferred audience segments no matter the platform. We create your email content plan, organize your online content per campaign, leverage lead magnets and create engaging online content. Our web content writer makes your emails skimmable to convince more subscribers to take immediate action.
Product Descriptions
Rank your product pages for relevant search terms with keyword-driven product descriptions. A big part of our web content writing is making your descriptions specific, interesting and engaging. Your dedicated SEO content writer adheres to the specific guidelines of each eCommerce marketplace to ensure you attract shoppers and convince them to buy. Whether you’re an Amazon, Target Plus or Walmart Marketplace seller, our content agency can assist you.
Newsletters
Launching newsletter campaigns? Let our content marketing company increase your business’s credibility and authority with well-written newsletters that drive stronger engagement. We create multiple versions of your email content and run A/B tests to determine which newsletter version will drive more clicks and conversions. More importantly, our web content writer creates solid CTAs and informative content to generate repeat traffic and sales.